Photography

Radical

When I joined the team at Radical in October 2015, I was asked to perform a review of the agency from a visual standpoint. What I saw was a vibrant, young agency with a brand that just didn’t convey or reflect this. After a few short months, I was entrusted with the responsibility to rebrand the agency. An opportunity I grabbed with both hands.

I really wanted to push the brand, create something unexpected. I felt it needed to of the so I commissioned a light-box that we dragged around Dublin city to photograph, generating localised brand imagery and establishing the brand as a living, breathing entity.

Windings

Windings are a rock band from my hometown of Limerick. I’ve always had a huge love of music and it remains to this day, the single biggest influence on me as a creative.

I usually jump at the chance to work with musicians and I’ve been privileged to work with some amazing people. WIndings, are no exception to that.

Over the years, I’ve worked with the band, a lot, creating posters, album artwork, t-shirts, websites, photoshoots and digital assets with the guys.