About the project

Specify.ie provides building advice, project management and consultation services. Specify Director, Damian Bennan wanted to refresh the companys existing brand as well as developing a new website and range of printed materials.


My initial direction for the rebrand was to simplify and clarify. I started by removing the golden ratio and the colouration of the 'i'. The new identity places Specify's two main features, buildings and information at it's core.


The mark can be seen as a building, a speech bubble or as a large Q with an A for answer inside.