About the project

Target Hypnosis is a hypnotherapy clinic offering hypnotherapy for a wide range of issues from Smoking, weight loss, phobia cures, to confidence and anxiety based problems. I've always be fascinated by hypnosis and the subconcious mind and how


thoughts and ideas manifest themselves without explanation. I was charged with the challange of creating an identity for this new business. it was vital to avoid referencing any of the clich├ęs surrounding hypnosis in a literal sense.


The identity, a hexagon comprised of six intertwined and self-supporting arms, represent aspects of personality. Each arm supports the next, giving a strong, perfectly balanced structure.