Arefa Group

Arefa Group is a multidisciplinary specialist advisory firm that provides end-to-end support for major, complex infrastructure projects. They focus on delivering community-centric solutions across the energy, transportation, water, and government sectors.

The founders came to me to create a brand identity and guidelines for Arefa that accurately reflects the company's ethos and aligns with its values. In addition to delivering the brand identity along with an array of supporting assets, I also provided brand art direction, tone of voice guidence and a creative AI strategy.