Branding

You’re the Business

You’re the Business is a digital upskill initiative spearheaded by Google, in partnership with Enterprise Ireland and the Local Enterprise Office network. The aim of the initiative is to help Irish SMEs take the next steps on their digital journey, wherever they may be on that journey.

Through free on-demand videos, support, guidance and training, You’re the Business is accessible to all SME’s who want to enter and improve their digital presence.

Robertson Low

Integrow Consulting was founded on three basic principles. Integrity, Collaboration and Trust. For founder John Mulcahy it was paramount the brand identity should echo these principles both in tone and appearance.

We created a unique triquetra, a modern take on a historic mark. Each dynamic blade representing one of the founding principles, creating a protective shield in the centre.

Modern, custom typography and vibrant duotone colour scheme counter-acts the mark to bed the identity very much in the present.

Integrow signage

Integrow Consulting

Integrow Consulting was founded on three basic principles. Integrity, Collaboration and Trust. For founder John Mulcahy it was paramount the brand identity should echo these principles both in tone and appearance.

We created a unique triquetra, a modern take on a historic mark. Each dynamic blade representing one of the founding principles, creating a protective shield in the centre.

Modern, custom typography and vibrant duotone colour scheme counter-acts the mark to bed the identity very much in the present.

A young child wearing a white tshirt with the Nest School emblem on it.

The Nest School

The Nest School is a Montessori school in South County Dublin wIth a unique vision for how children play and learn.
Using simple bird characters as brand ambassadors to represent learning and preparing for the future.

Toyota FaceItDown

In late 2017, Toyota launched their new global brand belief mantra “Built for a Better World”. Radical were challenged to not only create a new campaign that conveys this message but one that embodies it. Partnering with Toyota Ireland & The Road Safety Authority, we aimed to find an innovative way to make Irish roads safer.

Aventura Coffee Co.

Aventura are a small, independent, Venezuelan-owned coffee company. They wanted an identity that captured their attitude as well as their Latin American roots.
The A mark is comprised of 5 triangles, derived from one of the 8 stars of the Venezuelan national flag.

Radical

When I joined the team at Radical in October 2015, I was asked to perform a review of the agency from a visual standpoint. What I saw was a vibrant, young agency with a brand that just didn’t convey or reflect this. After a few short months, I was entrusted with the responsibility to rebrand the agency. An opportunity I grabbed with both hands.

I really wanted to push the brand, create something unexpected. Focusing on the I as a line, the thing that draws and creates. I felt the brand needed to exist off the screen, in the real world as strongly as it exits in digital, so I commissioned a light-box that we dragged around Dublin city to photograph, generating localised, brand imagery and establishing the brand as a living, breathing entity.

Windings

Windings are a rock band from my hometown of Limerick. I’ve always had a huge love of music and it remains to this day, the single biggest influence on me as a creative.

I usually jump at the chance to work with musicians and I’ve been privileged to work with some amazing people. WIndings, are no exception to that.

Over the years, I’ve worked with the band, a lot, creating posters, album artwork, t-shirts, websites, photoshoots and digital assets with the guys.

AMN

AMN is the brand of Anne Marie Neligan, a fashion designer from Dingle, Co. Kerry.

There were several ideas I wanted to incorporate here, so I suggested using AMN as a brand name. This short memorable name allowed me to utilise the natural shapes of the letter forms to subtly reflect, stitch pattern as well the mountains of her native Dingle combined in a strong, modern and elegant mark.

WAV Mastering

Wav Mastering is a professional audio CD and digital distribution mastering studio. The man behind the controls is Richard Dowling, who over a 27 year career (and counting…) has worked with everyone from Armand Van Helden to David Bowie.

Studio photography by Shane Serrano