You’re the Business

You’re the Business is a digital upskill initiative spearheaded by Google, in partnership with Enterprise Ireland and the Local Enterprise Office network. The aim of the initiative is to help Irish SMEs take the next steps on their digital journey, wherever they may be on that journey.

Through free on-demand videos, support, guidance and training, You’re the Business is accessible to all SME’s who want to enter and improve their digital presence.

Client: Google
Date: July 25, 2023
Services: Branding, UI/UX, Art Direction, Email marketing, Print, Event design,
You're the business in dark text with a yellow box with Digital upskill initiative inside.
Event Crew from You're the Business 2024 event at Google, Dublin.

Created as part of the Media.Monks teams, my role was to continously evolve the You’re the Business brand and develop a more rounded visual identity for each year of campaign. This included working closely with Dublin photographer Brendan Duffy to capture our brand ambassadors, working with manufacturers to produce our custom You’re the Business trophies and

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Brendan Duffy taking photograph of Robert Cullen of Cullen Nurseries.
Event Crew from You're the Business 2024 event at Google, Dublin.
You're the Business brand ambassador Caryna Camerino.