You’re the Business

You’re the Business is a digital upskill initiative spearheaded by Google, in partnership with Enterprise Ireland and the Local Enterprise Office network. The aim of the initiative is to help Irish SMEs take the next steps on their digital journey.

Through free and easy to access on-demand videos, support, guidance and training, You’re the Business aims to equip SME’s with the skills and tools they need to take their digital presence to the next level.

In it’s first year, You’re the Business was heavily photography lead. The brand itself was intentionally kept quite simple.

For it’s second year, we wanted to evolve the brand, giving it a stonger sense of identity.

You're the business in dark text with a yellow box with Digital upskill initiative inside.

Event Crew from You're the Business 2024 event at Google, Dublin.

Created as part of the Media.Monks teams, my role was to continously evolve the You’re the Business brand and develop a more rounded visual identity for each year of campaign. This included working closely with Dublin photographer Brendan Duffy to capture our brand ambassadors, working with manufacturers to produce our custom You’re the Business trophies and

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