Google Premier Partner Awards

The Premier Partner Awards are a Google platform that celebrate the highest performing Google Premier Partners with regional award ceremonies.
In 2019, we (Firewood) were challenged to develop a through-the-line brand experience for the awards that incorporated the new, in-development identity of the core Google Partners brand.
This new identity for Google Partrners focused on two intersecting loops to convey the concept of partnership.
It struck me that carrying this concept to it’s conclusion, the overlapping area when the loops meet represents the work, where the magic happens. So this became our focus.

Client: Google Partners
Date: July 1, 2019
Premier Partner Awards - Lead visual 2021

Crafting the Premier Partner experience

The challenge we faced in this project was how do we take the existing programme and evolve it without disrupting the programme?
We built on and adapted existing assets for efficiency. We also outlined a 3 year plan that we can action change gradually.
PPA Trophy - Designs
Premier Partner Award Trophy
Premier Partner Award Trophy
Premier Partner Award Trophy
Google Premier Partner Awards
Google Premier Partner Awards - Lead visual
Brand Awareness
App Growth
Lead Generation
Online Sales
International Growth
Workplace Excellence
Premier Partner Award Event
Premier Partner Award Event
Event Crew from You're the Business 2024 event at Google, Dublin.

Created as part of the Media.Monks teams, my role was to continously evolve the You’re the Business brand and develop a more rounded visual identity for each year of campaign. This included working closely with Dublin photographer Brendan Duffy to capture our brand ambassadors, working with manufacturers to produce our custom You’re the Business trophies and

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Brendan Duffy taking photograph of Robert Cullen of Cullen Nurseries.
Event Crew from You're the Business 2024 event at Google, Dublin.
You're the Business brand ambassador Caryna Camerino.