The Google Premier Partner Awards are a Google platform that celebrate the highest performing Google Premier Partners with regional award ceremonies.
In 2019, we (Firewood) were challenged to develop a through-the-line brand experience for the awards that incorporated the new, in-development identity of the core Google Partners brand. This new identity for Google Partrners focused on two intersecting loops to convey the concept of partnership. It struck me that carrying this concept to it’s conclusion, the overlapping area when the loops meet represents the work, where the magic happens. So this became our focus.
