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Projects
- Google – You’re the Business
Event Crew from You're the Business 2024 event at Google, Dublin.

Google – You’re the Business

You’re the Business is a digital upskill initiative spearheaded by Google, in partnership with Enterprise Ireland and the Local Enterprise Office network. The aim of the initiative is to help Irish SMEs take the next steps on their digital journey.

Through free and easy to access on-demand videos, support, guidance and training, You’re the Business aims to equip SME’s with the skills and tools they need to take their digital presence to the next level.

Client: Google
Website: withgoogle.com
Date: July 25, 2023
Services: Branding, UI/UX, Art Direction, Email marketing, Print, Event design,
You're The Business - Year 1 Identity

In it’s first year, You’re the Business was heavily photography lead. The brand itself was intentionally kept quite simple.

For it’s second year, we wanted to evolve the brand, giving it a stonger sense of identity.

Brand Identity

01. 2018 Identity

You're the business in dark text with a yellow box with Digital upskill initiative inside.

02. Updated You’re the Business identity

Ambassador Photography

Camerino Bakery. Photo by Brendan Duffy

Cullen Nurseries. Photo by Brendan Duffy

Prints of Ireland. Photo by Brendan Duffy

Velvet Cloud. Photo by Brendan Duffy

Events

Event Crew from You're the Business 2024 event at Google, Dublin.

Created as part of the Media.Monks teams, my role was to nurture and evolve the You’re the Business brand. To develop a more versatile and condidered visual identity for the brand and to bring that to life as an annual campaign.

This included working closely with the fantastic Brendan Duffy to shoot our wonderful brand ambassadors and also working with manufacturers to produce our custom You’re the Business trophies and liasing with events teams and printers to ensure consistency and standards were met each year.

You’re the Business continues to deliver valuable support and guidence to Irelands best SME’s.

For more, be sure to visit yourethebusiness.withgoogle.com

YTB content creation kit packaging.
Brendan Duffy taking photograph of Robert Cullen of Cullen Nurseries.
Event Crew from You're the Business 2024 event at Google, Dublin.
You're the Business brand ambassador Caryna Camerino.